Privacy Policy
REE AUTOMOTIVE LTD. Privacy Notice
I. Purpose
REE Automotive Ltd., and its subsidiaries (collectively referred to as “REE” or the “Company”), respect the privacy and data protection rights of our website visitors and business contacts.
II. Scope
We are committed to complying with applicable data protection laws, including the EU and the UK General Data Protection Regulation (GDPR).
III. Policy
This Notice may be amended from time to time. We will post any change to this Notice on our Website a reasonable time in advance of the effective date of the change, and we will also make efforts to proactively notify you by email of the changes to the Notice if we have your email address.
Contact us
If you have any questions, comments or concerns regarding this Notice or our processing of your personal information, please contact us at privacy@ree.auto.
What we collect and why
| Scenario | Purposes | Categories of information processed |
|---|---|---|
| Contacting us with an inquiry through the Website | Our business development | Name, email address, company affiliation, job title, phone number, country, and content of inquiry |
| Subscribing to our newsletters, enrolling to conferences in which we present, or webinars we run | Promoting and marketing our products and services | Name, company affiliation and email address |
| Applying for job openings through the application form on our website | To help assess your skills and your suitability for the relevant job opening. We may also use such data to contact you if we believe a specific job position may interest you. | Name, email address, CV, telephone number, job history and other relevant information. |
| Participating in video meetings or voice calls that involve recordings or live transcription | Summarizing and maintaining the complete conversation during the meeting or voice call, subject to your consent. | Video, audio and other personal data shared during the video meetings or voice calls. |
| Use of essential cookies on the Website | Facilitate a website feature that the user specifically requested | IP address, pages visited, Website functions used, fields completed in forms |
| Use of non-essential cookies on the Website | Analyze site usage to evaluate and improve its performance, improve user experience on the site, inform and serve personalized ads more relevant to user interests | IP address, pages visited, Website functions used, fields completed in forms |
Methods and sources for collecting your personal information
We collect the personal information from several sources:
- Directly from you as when you provide it to us through email communications, a contact form, when you participate in our video meetings or voice calls, or when you give us your business card. You are not legally obligated to provide us your personal information, but if you do not, we will not be able to handle or respond to your inquiry, maintain our business contact with you, or fulfill your request to register to our webinar, conference, or newsletter. If you do not consent to the recording and live transcription of your communications, please refrain from participating in video meetings or voice calls that involve such functionalities.
- If another representative of your organization provides us with your information
- Through the device you use to access our website, such as using cookies
Sharing your personal information
We will not share your information with third parties, except in the events listed below or when you provide us with your explicit and informed consent. We do not sell your personal information to third parties.
| Scenario | Purposes | Third parties involved |
|---|---|---|
| We will share your personal information with our service providers who assist us with the internal operations of our business and the Website. These companies are authorized to use your personal information in this context only as necessary to provide these services to us and not for their own promotional purposes. | Operating the Website and our business | Monday, HubSpot, Google Analytics, YouTube, HubSpot, Intrado, Twitter, LinkedIn, Vimeo, Teams, Zoom |
| If you abused your rights to use the Website or violated any applicable law in the course of doing business with us. | Responding to, handling, and mitigating suspected violations of law in connection with our business. | Competent authorities, legal counsels, and advisors. |
| If a judicial, governmental, or regulatory authority requires us to disclose your information. | Complying with a binding request from a competent authority. | Competent authorities. |
| If the operation of the Website or our business is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition). | Enabling a structural change in the operation of the Website and our business. | The target entity of the merger or acquisition, legal counsels, and advisors. |
| Third party cookies | As detailed in our Cookies Policy below | |
Data retention and security
We retain your information for the duration we need it to operate the Website and our business, and interact (including via recorded or transcribed video meetings or voice calls) with customers, reseller partners, and suppliers, and thereafter as needed for record-keeping matters.
We will retain your information for the duration needed to support our ordinary business activities operating the Website and interacting with existing and potential customers, suppliers, and reseller partners. Thereafter, we will still retain your personal information as necessary to comply with our legal obligations, resolve disputes, establish, and defend legal claims and enforce our agreements. The overall retention period is about 7 years.
We implement measures to secure your information
We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure your personal information, there is no guarantee that it will be immune from information security risks.
Additional information for individuals in the EU or UK
Controllers
The following companies in the Ree Automobile group are the separate controllers of your personal data:
| Location | Name | Address |
|---|---|---|
| United States | REE Automotive USA Inc. | 211 E 7th Street, Suite 620, Austin, Texas, 78701-3218, United States |
| England | REE Automotive UK Limited | 37 Broadhurst Gardens, London, England, NW6 3QT |
| Israel | REE Automotive Ltd. | Glil-Yam, Postal Code 4690500, Israel |
International data transfers
To facilitate processing your information within the companies in our corporate group and by our service providers, we will transfer your information to countries such as the United States, United Kingdom, and Israel. We do so under the terms of a data transfer agreement which contains standard data protection contract clauses with adequate safeguards determined by the EU Commission and UK Information Commissioner’s Office.
Legal basis for processing your personal data
| Purpose or Scenario | Legal Basis |
|---|---|
| Responding to your inquiry | Legitimate interests in developing potential leads and responding to business inquiries |
| Subscribing you to our newsletters, enrolling you to conferences in which we present, or webinars we run | • Opt-in consent, where the data subject subscribes to newsletters on the website. • Legitimate interests in developing potential leads, where the data subject enrolls to a conference or webinar |
| Managing your application to a job opening | • Please see our Job Application Privacy Notice available at privacy@ree.auto for more information |
| Recording or live transcription of video meetings or voice calls | • Consent |
| Cookies that facilitate a website feature that the user specifically requested | • Legitimate interests in the proper operation of the website |
| Cookies that analyze site usage to evaluate and improve its performance, improve user experience on the site, inform and serve personalized ads more relevant to user interests | • Consent |
| Responding to, handling, and mitigating suspected violations of law in connection with our business | • Legitimate interests in defending and enforcing against violations and breaches that are harmful to our business |
| Complying with a binding request from a competent authority | • Legitimate interests in complying with mandatory legal requirements imposed on us |
| Enabling a structural change in the operation of the Website and our business | • Legitimate interests in our business continuity |
Data subject rights
If you are in the EU or the UK, you have the following rights under the GDPR:
- Right to Access and receive a copy of your personal information that we process.
- Right to Rectify inaccurate personal information we have concerning you and to have incomplete personal information completed.
- Right to easily and at any time withdraw your consent to us, process your personal data to email you our newsletters or to the use of non-essential cookies on our website. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
- Right to Data Portability, that is, to receive the personal information that you provided to us, in a structured, commonly used, and machine-readable format. You have the right to transmit this data to another person or entity. Where technically feasible, you have the right to have your personal information transmitted directly from us to the person or entity you designate.
- Right to Object to our processing of your personal information based on our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or if we need to process such personal information for the establishment, exercise, or defense of legal claims.
- Right to Restrict us from processing your personal information (except for storing it): (a) if you contest the accuracy of the personal information (in which case the restriction applies only for a period enabling us to determine the accuracy of the personal information); (b) if the processing is unlawful and you prefer to restrict the processing of the personal information rather than requiring the deletion of such data by us; (c) if we no longer need the personal information for the purposes outlined in this Notice, but you require the personal information to establish, exercise or defend legal claims; or (d) if you object to our processing based on our legitimate interest (in which case the restriction applies only for the period enabling us to determine whether our legitimate grounds for processing override yours).
- Right to be Forgotten. Under certain circumstances, such as when you object to our processing of your personal information based on our legitimate interest and there are no overriding legitimate grounds for the processing, you have the right to ask us to erase your personal information. However, notwithstanding such a request, we may still process your personal information if it is necessary to comply with our legal obligations, or for the establishment, exercise, or defense of legal claims. If you wish to exercise any of these rights, please contact us through the channels listed in this Notice.
When you contact us, we reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you with information that you have asked for, we will explain the reason.
Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in the Member State of your residence, place of work or place of alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click here.
If you are in the UK, you can lodge a complaint to the Information Commissioner’s Office (ICO) pursuant to the instructions provided here.
Cookie Policy
This cookie policy specifically explains how we deploy cookies, as well as the options you must control them, through your interactions with us via our website at https://ree.auto/ , (“Website”).
When visiting our website or using the, we send “cookies” to your device. Cookies are small files of code, usually stored on a user’s computer or device, which enable a website to “personalize” itself for each user and remember his preferences. Most websites that you visit today will use cookies in one way or another to improve your user experience. You can change your cookie settings at any time, but otherwise, we will assume you are OK to continue.
What is a Cookie?
Cookies are text strings of information that are downloaded to your computer or device. Your web browser then sends these cookies back to the originating website on each subsequent visit, or to another website that recognizes those cookies.
Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, remembering your preferences, and making the interaction between you and the website quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests.
There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our website. Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.
Different Types of Cookies
There are four main types of cookies we use:
Strictly necessary cookies: These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work. These cookies do not store any personally identifiable information.
| Cookie key | Domain | Cookie type | Expiration | Description |
|---|---|---|---|---|
| JSESSIONID | .nr-data.net | Third-party | Session | General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. |
| __cf_bm | .vimeo.com | Third-party | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| player | .vimeo.com | Third-party | 1 year | This first party cookie created by Vimeo is used to remember user’s player mode preferences. |
| __cf_bm | .hubspot.com | Third-party | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| AnalyticsSyncHistory | .linkedin.com | Third-party | 1 month | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries |
| li_gc | .linkedin.com | Third-party | 6 months | Used to store guest consent to the use of cookies for non-essential purposes |
Functionality cookies: These cookies allow the website to remember choices you make (such as your Account name, language or the region you are in) and provide more personal and enhanced features. For instance, a website may be able to provide you with more localized information or products by using a cookie to store information about the region in which you are currently located, remember changes you have made to text size, fonts and other parts of web pages that you can customize, and provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
| Cookie key | Domain | Cookie type | Expiration | Description |
|---|---|---|---|---|
| hubspotutk | .ree.auto | First-party | 6 months | This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary. |
| vuid | .vimeo.com | Third-party | 1 year 1 month | These cookies are used by the Vimeo video player on websites. |
Performance cookies: These cookies collect information about how you use a website, for instance which pages you go to most often, and if you get error messages from them. These cookies don’t collect information that identifies you. All of the information collected by these cookies is aggregated and therefore anonymous. It is only used to improve how the website works.
| Cookie key | Domain | Cookie type | Expiration | Description |
|---|---|---|---|---|
| __hstc | .ree.auto | First-party | 6 months | This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics. |
| _gid | .ree.auto | First-party | 1 day | This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews. |
| __hssc | .ree.auto | First-party | 30 minutes | This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics. |
| _ga | .ree.auto | First-party | 1 year 1 month | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| __hssrc | .ree.auto | First-party | Session | This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics. |
| _ga_VX04777CWB | .ree.auto | First-party | 1 year 1 month | This cookie is used by Google Analytics to persist session state. |
Targeting cookies or advertising cookies: These cookies are used to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the permission of a website’s operator. They remember that you have visited a website, and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization. For more information about online behavioral advertising cookies and online privacy, please see the guide produced by the internet advertising industry available at the guide to online behavioral advertising and online privacy.
| Cookie key | Domain | Cookie type | Expiration | Description |
|---|---|---|---|---|
| _gcl_au | .ree.auto | First-party | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| lidc | .linkedin.com | Third-party | 1 day | This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. |
| UserMatchHistory | .linkedin.com | Third-party | 1 month | This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences. |
| _gat_gtag_UA_143650951_1 | .ree.auto | First-party | 1 minute | This cookie is part of Google Analytics and is used to limit requests (throttle request rate). |
| personalization_id | .twitter.com | Third-party | 1 year 1 month | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| bscookie | .www.linkedin.com | Third-party | 1 year | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| .doubleclick.net | Third-party | 1 year | This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | |
| _fbp | .ree.auto | First-party | 3 months | Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers |
| bcookie | .linkedin.com | Third-party | 1 year | This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. |
How to Manage Your Cookie Settings
There are various ways in which you can manage and control your cookie settings.
You should bear in mind that, by deleting or blocking cookies, some or all of the websites you visit (or features of them) may not work properly or as effectively.
- Cookie Banner
Cookie banners available on the Website can be used to customize your cookie preferences. Through cookie banner you can disable any non-necessary cookies. Strictly necessary cookies cannot be disabled.
- Turning Off Cookies via Your Web Browser
Most web browsers will provide you with some general information about cookies, enable you to see what cookies you’ve got, allow you to delete them all or on an individual basis, and enable you block or allow cookies for all websites or individually selected websites. You can also normally turn off third party advertising cookies separately.
Please note that if you adjust your cookie settings via your web browser then, unless you delete or block each cookie individually, the changes will apply to all websites that you visit – not just our Site. You will also need to adjust your cookies on a browser-by-browser basis.
Information about cookies is usually found in the “Help” section of the web browser. Below are some links to the “Help” sections of some commonly used web browsers:
Internet Explorer
Windows Phone
Google Chrome
Google Android
Mozilla Firefox
Opera
Safari
Adopted: July 22, 2021
Updated: March 07, 2024