Senior Product Marketing Manager

United States · Full-time

About The Position

REE Automotive (Nasdaq: REE) is changing the electric mobility and aims at becoming the standard for electric vehicles. REE’s disruptive corner technology enables a completely flat and modular chassis that supports mission-specific EVs from class 1 to class 6 for commercial vehicles and people movers. 

We are currently looking for an experienced, ambitious, and enthusiastic Sr. Product Marketing Manager to support REE’s rapid growth. 



·      Plan, develop, and direct marketing efforts for a family of corners or market segment

·      Execute brand strategy, mission & values - shape, guide, and evolve them.

·      Subject Matter Expert for REE technology, business strategy, and competitive, consumer and market landscape – including positioning, portfolio, product definition and value propositions that resonate with target markets

·      Define and execute Go-to-Market launch plans using innovative growth strategies, with consideration of competitive actions and lessons learned

·      Target market and buyer insights, growing awareness and generating demand 

·      Monitor and anticipate market trends, customer markets, emerging technology and competitive activities 

·      Work with marketing peers to produce relevant content for target customers throughout the customer journey, internally and externally

·      Ensure commercial feasibility, identifying and initiating actions to continually improve product profitability and provide R&D investment recommendations.

·      Establish performance specs, cost & pricing targets, market applications and volume forecasts.

·      Enable and support sales team by driving product collateral consistent with strategic messaging, optimizing opportunities via conferences, speaking engagements, etc. and driving upper funnel activity.

·      Lifecycle management: establish product roadmap, demand generation strategy, and evaluate product in order to advocate for customer needs and expand market share. 

·      Identify customer feedback and incorporate into product evolution to anticipate future needs and trends to maximize share, revenue and profitability. 

·      Work across REE department functions, including business development, product management, program management, Legal, R &D, Engineering and finance

·      Concept vehicle and demonstration property definition and management


·      Bachelor’s Degree in Business, Marketing, or Engineering, MBA or master’s degree Preferred

·      Minimum 10 years relevant experience, with experience in technology product marketing, ideally with automotive industry experience

·      Passion for excellence and shaping the future of electric mobility

·      Ability to shape strategy and execute without compromise

·      Excellent communication and interpersonal skills

·      Strong PowerPoint and Excel skills

·      Ability to work well with all levels of internal management and staff, as well as outside clients and vendors, to drive alignment and collaboration

·      Willingness to travel 10-20%

·      Strong customer Focus

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